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GROWWITHBA
🚗Automotive

Marketing for Auto Body Shops.

Collision repair, dent removal, paint jobs. Built for how auto body shops actually win — not generic playbooks adapted from unrelated verticals.

AUTO BODY SHOPS BENCHMARKS
Avg Ticket
$800 – $8,500
LTV
$2,800+
CPL Range
$40 – $140
Conversion
12-25%
Seasonality: Winter crash peaks, spring hail, year-round base
HOW THIS VERTICAL ACTUALLY WORKS

Why generic agencies fail auto body shops.

Insurance-driven referrals dominate, but direct-pay customers are higher-margin. DRP (Direct Repair Program) status with major insurers = volume. Google reviews critical for direct consumers.

⚠️ Common pain points

  • Insurance reimbursement rate pressure
  • Paint + parts cost inflation
  • Technician shortage
  • Cycle time management

Our playbook

  • DRP applications with major insurers
  • Before/after photo gallery SEO
  • Free estimate tool on site
  • Rental car shuttle service for customer experience
TOP CHANNELS

Where auto body shops leads come from.

1

Google Business Profile

2

Google Ads (collision keywords)

3

Insurance DRP partnerships

4

Referrals from dealers

PERFORMANCE TARGETS

What auto body shops should actually be hitting.

Benchmarks we target across client engagements. Your numbers will vary based on city, competition, and service mix.

CPL
$40 – $140
CR
12-25%
CLOSE RATE
35-55%
AVG JOB
$2,600
LOCATION MATTERS

Auto Body Shops marketing by city.

Local competition, CPCs, and buyer behavior vary by market. We tune the playbook accordingly. Pick your city for a market-specific breakdown:

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United States

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United Kingdom

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Australia

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FAQ

Auto Body Shops questions.

Our Auto Body Shops engagements typically start at $3,500/month for focused local SEO + Google Business Profile management, scaling to $12,000+/month for full-funnel programs including paid media, creative, and CRO. Pricing reflects senior operator time — not a junior team fronted by a glossy pitch deck.

Ready to scale your auto body shops business?

Free audit of your current automotive marketing. We'll identify the top 3 leaks — no pitch, no pressure.

Auto Body Shops domain expertise — not generic playbook adapted
Senior operators who understand automotive buyer psychology
Transparent reporting with auto body shops-specific KPIs
Quarterly contracts — no 12-month lock-in
Starting prices in your market

From🇺🇸United States·USD

Minimums shown · Stage-adjusted pricing · No 12-month lock-ins · Money-back guarantee

Pricing calculator