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The Klaviyo Flow Auditor scores your lifecycle flows against best-practice benchmarks for open rate, click rate, and revenue per recipient. Identifies missing flows, underperforming messages, and segmentation gaps.
Want us to build every flow?
Our Email & Retention service ships 12+ flows with proper segmentation.
Email servicesInput current metrics — no signup, no data saved to servers. Everything runs in your browser.
Results update live as you change inputs. See verdicts, benchmarks, and context, not just raw numbers.
Follow the "What this means" recommendations. Share with your team or bring to your next strategy review.
Audit Klaviyo account before scaling flows
Build business case for retention investment
Identify missing flows by lifecycle stage
Benchmark flow performance against category
Klaviyo is the default ecommerce email platform, and most brands leave significant money on the table through missing or poorly-structured flows. Our auditor asks for flow-level metrics from your account (paste export data), then scores each flow against benchmarks for ecommerce category and revenue band. Flags flows that should exist but do not (win-back, post-purchase, VIP), flows that exist but underperform, and optimization opportunities within each.
Our Email & Retention service takes this to the next level — full audit, strategic roadmap, and senior operators executing the work. Starts at $6k/month, quarterly contracts.
Yes — 100% free, no signup, no email wall. We built it because our operators needed it and decided to share.
No. All calculations run entirely in your browser. Nothing is sent to or stored on any server.
Reach out — we will share an embed snippet for teams that want to use this inside their own workflows.
Yes. No signup required, no data collected, nothing sent to our servers. Everything runs in your browser. We publish free tools because they build trust with operators who might eventually hire us — that's the entire business model.
The math is correct and the formulas are standard. The output is only as good as the inputs you provide — garbage in, garbage out applies here like anywhere. We recommend calibrating with at least 3 months of real data before making major decisions based on the results.
The tool lives at a stable URL that you can share with your team. We don't currently offer embeds, but the output is shareable via the copy button on calculator results. For white-label or embedded versions, contact us directly.
Three reasons. First, they help operators make better decisions even if they never hire us. Second, they let us show our thinking publicly — the frameworks behind these tools come straight from our client engagements. Third, they attract the kind of operators who later become great clients.
The free tools cover standard scenarios. For custom analysis — multi-channel attribution, cohort LTV modeling, MMM — we do this as part of paid engagements. Our CRO & Analytics service starts at $6k/month and includes custom dashboarding plus BigQuery setup if needed.
When in doubt, read the source. These are the documents and datasets we reference for our email work.
Side-by-side comparison of Klaviyo vs Mailchimp for ecommerce, with pricing math and migration guidance.
Open rate benchmarks post-iOS Mail Privacy, and why open rate is a worse metric than you think.
Honest comparison of Klaviyo, Omnisend, Attentive, Iterable for DTC — with decision framework.
The email automations most brands skip — and the compounding revenue they miss.
Patient organic growth that compounds month over month.
Google, Meta, TikTok. Systems that scale without fatigue.
More revenue from the traffic you already earn.
DTC brands doing $1M–$50M. Acquisition, retention, margin.
Category-defining consumer brands. Brand + performance balanced.
Fashion & apparel brands. Content velocity + seasonal campaigns.
Minimums shown · Stage-adjusted pricing · No 12-month lock-ins · Money-back guarantee
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