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Funnel Drop-off Analyzer

The Funnel Drop-off Analyzer pinpoints where your conversion funnel leaks revenue, with category-specific benchmarks so you know whether your drop-off is normal or actionable. Paste funnel metrics, get prioritized fixes.

Instant results
No data stored
Updated 2026
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Funnel Drop-off Analyzer
Pinpoint where your checkout leaks revenue
Funnel steps
1
2
Conversion: 45.0%Drop-off: 5,500 (55.0%)
3
Conversion: 26.7%Drop-off: 3,300 (73.3%)
4
Conversion: 56.7%Drop-off: 520 (43.3%)
5
Conversion: 50.0%Drop-off: 340 (50.0%)
Overall conversion
3.40%
10,000340
Biggest leak
Add to cart
73.3% drop — 3,300 visitors lost

Critical leak. Investigate page speed, form friction, unexpected costs, or trust signals at this step.

Want us to fix the leaks?

Our CRO service runs 2-4 tests/month on your worst-performing steps.

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How to use

Get value from the Funnel Drop-off Analyzer in 3 steps.

01

Enter your numbers

Input current metrics — no signup, no data saved to servers. Everything runs in your browser.

02

Get instant analysis

Results update live as you change inputs. See verdicts, benchmarks, and context, not just raw numbers.

03

Act on the output

Follow the "What this means" recommendations. Share with your team or bring to your next strategy review.

Use cases

When to use the Funnel Drop-off Analyzer.

1

Audit checkout funnel for prioritization

2

Diagnose landing page vs add-to-cart vs checkout leaks

3

Benchmark against industry conversion standards

4

Build business case for CRO investment

About the Funnel Drop-off Analyzer

Most teams know their conversion rate is lower than it should be but cannot tell which funnel stage is the problem. Our analyzer takes your funnel-stage visit and conversion counts, calculates stage-by-stage drop-off, and benchmarks against category averages. Output includes which stages are worst performing vs benchmark, estimated revenue recovery per fix, and suggested priority order based on impact-to-effort ratio.

WANT IT DONE FOR YOU?

The Funnel Drop-off Analyzer is free.
The full analysis is not.

Our CRO & Analytics service takes this to the next level — full audit, strategic roadmap, and senior operators executing the work. Starts at $6k/month, quarterly contracts.

FAQ

Funnel Drop-off Analyzer
questions.

Got more? Ask us →

Yes — 100% free, no signup, no email wall. We built it because our operators needed it and decided to share.

No. All calculations run entirely in your browser. Nothing is sent to or stored on any server.

Reach out — we will share an embed snippet for teams that want to use this inside their own workflows.

Yes. No signup required, no data collected, nothing sent to our servers. Everything runs in your browser. We publish free tools because they build trust with operators who might eventually hire us — that's the entire business model.

The math is correct and the formulas are standard. The output is only as good as the inputs you provide — garbage in, garbage out applies here like anywhere. We recommend calibrating with at least 3 months of real data before making major decisions based on the results.

The tool lives at a stable URL that you can share with your team. We don't currently offer embeds, but the output is shareable via the copy button on calculator results. For white-label or embedded versions, contact us directly.

Three reasons. First, they help operators make better decisions even if they never hire us. Second, they let us show our thinking publicly — the frameworks behind these tools come straight from our client engagements. Third, they attract the kind of operators who later become great clients.

The free tools cover standard scenarios. For custom analysis — multi-channel attribution, cohort LTV modeling, MMM — we do this as part of paid engagements. Our CRO & Analytics service starts at $6k/month and includes custom dashboarding plus BigQuery setup if needed.

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