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Hand this to a senior operator?
Our Performance Ads team runs Meta at scale — 30+ creatives/mo, CAPI, incrementality tests.
Performance AdsInput current metrics — no signup, no data saved to servers. Everything runs in your browser.
Results update live as you change inputs. See verdicts, benchmarks, and context, not just raw numbers.
Follow the "What this means" recommendations. Share with your team or bring to your next strategy review.
Audit Meta account structure for overlap and conflict
Identify fatigued creative requiring refresh
Validate CAPI server-side tracking
Audit audience targeting against iOS 14+ reality
Meta accounts degrade over time as campaigns pile up, audiences stack, and creative fatigues. Most accounts we audit have 5-15 active campaigns that should be paused, dozens of audiences that cannibalize each other, and pixel tracking that fires events Meta cannot optimize against. Our auditor maps the full account structure, scores creative fatigue, validates CAPI and pixel configuration, and returns a prioritized action plan.
Our Performance Ads service takes this to the next level — full audit, strategic roadmap, and senior operators executing the work. Starts at $6k/month, quarterly contracts.
Yes — 100% free, no signup, no email wall. We built it because our operators needed it and decided to share.
No. All calculations run entirely in your browser. Nothing is sent to or stored on any server.
Reach out — we will share an embed snippet for teams that want to use this inside their own workflows.
Yes. No signup required, no data collected, nothing sent to our servers. Everything runs in your browser. We publish free tools because they build trust with operators who might eventually hire us — that's the entire business model.
The math is correct and the formulas are standard. The output is only as good as the inputs you provide — garbage in, garbage out applies here like anywhere. We recommend calibrating with at least 3 months of real data before making major decisions based on the results.
The tool lives at a stable URL that you can share with your team. We don't currently offer embeds, but the output is shareable via the copy button on calculator results. For white-label or embedded versions, contact us directly.
Three reasons. First, they help operators make better decisions even if they never hire us. Second, they let us show our thinking publicly — the frameworks behind these tools come straight from our client engagements. Third, they attract the kind of operators who later become great clients.
The free tools cover standard scenarios. For custom analysis — multi-channel attribution, cohort LTV modeling, MMM — we do this as part of paid engagements. Our CRO & Analytics service starts at $6k/month and includes custom dashboarding plus BigQuery setup if needed.
When in doubt, read the source. These are the documents and datasets we reference for our paid ads work.
Real ROAS benchmarks by industry and funnel stage — and why the "4x ROAS rule" is mostly wrong.
Budget framework based on business stage, margin, and goals — not on what your competitor is spending.
The specific levers that actually reduce Meta CPA — ranked by impact and effort.
A tactical deep-dive into asset group structure, feed optimization, and the signals PMax actually reads.
Patient organic growth that compounds month over month.
Google, Meta, TikTok. Systems that scale without fatigue.
More revenue from the traffic you already earn.
DTC brands doing $1M–$50M. Acquisition, retention, margin.
Category-defining consumer brands. Brand + performance balanced.
Fashion & apparel brands. Content velocity + seasonal campaigns.
Minimums shown · Stage-adjusted pricing · No 12-month lock-ins · Money-back guarantee
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