Your numbers
Use last quarter's averages for accuracy.
Risky unit economics (1.44× LTV:CAC)
Barely profitable. One bad month or CPM spike kills you.
Cumulative profit per customer
What to improve first
Payback over 12 months is cash-intensive
You need strong cash reserves to scale. Either reduce CAC by 30%+ or accelerate first-90-day revenue per customer (subscription, upsells, bundles).
Get value from the CAC Payback Forecaster in 3 steps.
Enter your numbers
Input current metrics — no signup, no data saved to servers. Everything runs in your browser.
Get instant analysis
Results update live as you change inputs. See verdicts, benchmarks, and context, not just raw numbers.
Act on the output
Follow the "What this means" recommendations. Share with your team or bring to your next strategy review.
When to use the CAC Payback Forecaster.
Diagnose issues
Benchmark performance
Prioritize fixes
Validate assumptions
The CAC Payback Forecaster is free.
The full analysis is not.
Our CRO & Analytics service takes this to the next level — full audit, strategic roadmap, and senior operators executing the work. Starts at $6k/month, quarterly contracts.
Yes — 100% free, no signup, no email wall. We built it because our operators needed it and decided to share.
No. All calculations run entirely in your browser. Nothing is sent to or stored on any server.
Reach out — we will share an embed snippet for teams that want to use this inside their own workflows.
Yes. No signup required, no data collected, nothing sent to our servers. Everything runs in your browser. We publish free tools because they build trust with operators who might eventually hire us — that's the entire business model.
The math is correct and the formulas are standard. The output is only as good as the inputs you provide — garbage in, garbage out applies here like anywhere. We recommend calibrating with at least 3 months of real data before making major decisions based on the results.
The tool lives at a stable URL that you can share with your team. We don't currently offer embeds, but the output is shareable via the copy button on calculator results. For white-label or embedded versions, contact us directly.
Three reasons. First, they help operators make better decisions even if they never hire us. Second, they let us show our thinking publicly — the frameworks behind these tools come straight from our client engagements. Third, they attract the kind of operators who later become great clients.
The free tools cover standard scenarios. For custom analysis — multi-channel attribution, cohort LTV modeling, MMM — we do this as part of paid engagements. Our CRO & Analytics service starts at $6k/month and includes custom dashboarding plus BigQuery setup if needed.
Official resources
When in doubt, read the source. These are the documents and datasets we reference for our strategy work.
Other Strategy tools.
Marketing Mix Diagnostic
Diagnoses budget allocation across channels, flags wasted spend, recommends rebalancing.
Growth Maturity Audit
24-point checklist scores your growth maturity 0-100 with priority recommendations.
ROI Forecaster
Forecast 12-month growth based on channel inputs.
More free resources
SEO & Content
Patient organic growth that compounds month over month.
Performance Ads
Google, Meta, TikTok. Systems that scale without fatigue.
CRO & Analytics
More revenue from the traffic you already earn.
Ecommerce
DTC brands doing $1M–$50M. Acquisition, retention, margin.
D2C
Category-defining consumer brands. Brand + performance balanced.
Fashion
Fashion & apparel brands. Content velocity + seasonal campaigns.