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Local PPC Geo Calculator

Radius targeting + budget split + revenue projection for local Google Ads.

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Updated 2026
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Local PPC Geo Calculator
Radius targeting, budget allocation, and revenue projection for local Google Ads

Geographic targeting

Budget & bidding

Conversion economics

Monthly forecast

Projected revenue
$2,700
0.90× ROAS · 6 customers
Clicks
352
At avg CPC
Leads
24
7% CR
Customers
6
28% close
Cost per lead
$125
True CPL
Cost per customer
$500
CAC
Geo intensity
High
15mi radius

Recommended budget split

Search ads
$1,950
65% · Highest intent
Local Services Ads
$750
25% · Pay-per-lead, GBP-tied
Display retargeting
$300
10% · Visited but didn't convert
Saturation analysis

Reachable households in this radius: ~60,000. At 352 clicks/month, you're touching roughly 1% of search-active households. Low saturation — significant room to scale.

How to use

Get value from the Local PPC Geo Calculator in 3 steps.

01

Enter your numbers

Input current metrics — no signup, no data saved to servers. Everything runs in your browser.

02

Get instant analysis

Results update live as you change inputs. See verdicts, benchmarks, and context, not just raw numbers.

03

Act on the output

Follow the "What this means" recommendations. Share with your team or bring to your next strategy review.

Use cases

When to use the Local PPC Geo Calculator.

1

Diagnose issues

2

Benchmark performance

3

Prioritize fixes

4

Validate assumptions

WANT IT DONE FOR YOU?

The Local PPC Geo Calculator is free.
The full analysis is not.

Our CRO & Analytics service takes this to the next level — full audit, strategic roadmap, and senior operators executing the work. Starts at $6k/month, quarterly contracts.

FAQ

Local PPC Geo Calculator
questions.

Got more? Ask us →

Yes — 100% free, no signup, no email wall. We built it because our operators needed it and decided to share.

No. All calculations run entirely in your browser. Nothing is sent to or stored on any server.

Reach out — we will share an embed snippet for teams that want to use this inside their own workflows.

Yes. No signup required, no data collected, nothing sent to our servers. Everything runs in your browser. We publish free tools because they build trust with operators who might eventually hire us — that's the entire business model.

The math is correct and the formulas are standard. The output is only as good as the inputs you provide — garbage in, garbage out applies here like anywhere. We recommend calibrating with at least 3 months of real data before making major decisions based on the results.

The tool lives at a stable URL that you can share with your team. We don't currently offer embeds, but the output is shareable via the copy button on calculator results. For white-label or embedded versions, contact us directly.

Three reasons. First, they help operators make better decisions even if they never hire us. Second, they let us show our thinking publicly — the frameworks behind these tools come straight from our client engagements. Third, they attract the kind of operators who later become great clients.

The free tools cover standard scenarios. For custom analysis — multi-channel attribution, cohort LTV modeling, MMM — we do this as part of paid engagements. Our CRO & Analytics service starts at $6k/month and includes custom dashboarding plus BigQuery setup if needed.

Starting prices in your market

From🇺🇸United States·USD

Minimums shown · Stage-adjusted pricing · No 12-month lock-ins · Money-back guarantee

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