What is Link Building?
Link building is the process of acquiring backlinks from other websites. One of the two pillars of off-page SEO (alongside brand signals).
Why Link Building matters
Tactics: digital PR, guest posts, broken link building, skyscraper content, linkable assets, resource page placement, podcast appearances, HARO/Qwoted. Single biggest lever for competitive SEO.
Common mistakes with Link Building
- 1
Treating AI Overviews like the old SERP. As of 2026, AI Overviews appear on 47% of US searches and absorb 25-40% of click volume. The play is GEO (Generative Engine Optimization), not just rankings.
- 2
Chasing high-volume head terms instead of buyer-intent long-tail. A 200/month query with commercial intent beats a 20K/month informational query.
- 3
Ignoring schema. Structured data is the cheapest way to claim rich results, FAQ snippets, and AI Overview citations.
How to improve Link Building
Optimize for AI Overview citation: clear first 50 words, structured FAQ schema, named-entity rich content.
Audit page-by-page intent match. Reassign pages where search intent has shifted to competitor formats.
Build internal linking around topical clusters: hub pages link to spoke pages, spokes link to hub and to each other.
Common questions about Link Building
What is Link Building?▾
Why does Link Building matter for marketing teams?▾
Related terms
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