What is SEO?
Search Engine Optimization
Search Engine Optimization (SEO) is the practice of improving website visibility in organic search results to drive unpaid traffic.
Why SEO matters
Three pillars: technical SEO (site speed, indexability, schema), on-page SEO (content quality, keywords, structure), off-page SEO (backlinks, brand mentions). In 2026, AEO (Answer Engine Optimization) is a fourth pillar for AI-era search.
Common mistakes with SEO
- 1
Treating AI Overviews like the old SERP. As of 2026, AI Overviews appear on 47% of US searches and absorb 25-40% of click volume. The play is GEO (Generative Engine Optimization), not just rankings.
- 2
Chasing high-volume head terms instead of buyer-intent long-tail. A 200/month query with commercial intent beats a 20K/month informational query.
- 3
Ignoring schema. Structured data is the cheapest way to claim rich results, FAQ snippets, and AI Overview citations.
How to improve SEO
Optimize for AI Overview citation: clear first 50 words, structured FAQ schema, named-entity rich content.
Audit page-by-page intent match. Reassign pages where search intent has shifted to competitor formats.
Build internal linking around topical clusters: hub pages link to spoke pages, spokes link to hub and to each other.
Common questions about SEO
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Related terms
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